Choosing a Contractor Web Designer for Your Business

Choosing contractor website designer

When you’re ready to develop a new website or reinvent the website you already have, you want to make sure it’s done right. After all, your website is the digital face of your company. Many potential clients and customers see your website and start to make judgments about your company before they learn about your story or what you provide. That’s why it’s important to make sure that the contractor web designer you hire for your company meets your needs and works with you so that your website is everything you want it to be.

Have a clear plan of your needs

When working with a contract web designer, it’s important to know what you need and want out of the project so you can clearly communicate with the contractor and have a positive experience. If you can only tell the contractor what you want in vague terms or expect your contractor to figure it out, you’ll be more likely to be dissatisfied with the outcome. In addition, having a clear plan of your needs will give your contractor a much better idea of what will be required to complete the project. That information will help ensure that the quote provided by the contractor is more accurate and your project can be completed on time and at budget.

Ask for examples and references

As you’re narrowing your choices for a contract web designer, you should ensure that the work that will be completed is the quality level you need. Asking for examples of the contractor’s work will show you what the contractor is capable of and what their completed projects look like. Asking for references can give you first-hand information about what it’s like to work with the contractor. After all, the finished product is only one aspect of the business relationship. It’s also important for you to be able to work well with the contractor throughout the project.

Talk about expectations up front

In addition to the specific needs of your project, you should be clear about your expectations for the contract web designer up front. Do you expect the contractor to be available during certain hours of the day? Do you expect the contractor to work onsite? Do you expect the web designer to train certain team members in the CMS once the site is designed? Outlining these expectations even before you contract a web designer will ensure that the project goes smoothly.

Look for lead generation designers

A valuable factor in selecting a contract web designer is the type of design work typically done by the contractor. One of the reasons organizations want to develop websites is for inbound lead generation. The website provides a way for potential customers or clients to get information about the company and its products or services and reach out when they have an interest. However, if the web designer does not approach the project from the perspective of lead generation, the project may not be successful for your company.

Watch out for added cost with no added value

Some contractor web designers want to establish a business relationship with monthly fees for ongoing work and support, such as web hosting. However, these monthly fees often have no real added value to your company. If the contractor is hosting the site, you run the risk of losing your entire site if you decide to stop paying the monthly fee. Contractors with monthly fees and other added costs that don’t provide specific added value to the business relationship should be eliminated from your candidate list. Focus on finding a contractor web designer who works to bring value to the relationship throughout the project.