Contractor Website Design Prices: How Much Should You Pay?

Contractor web design prices

The old saying is true: you gotta spend money to make money. But how much should you really be spending for a website? As a contractor, home remodeler or home builder, you need more customers, more contracts and more building projects to keep going—and to grow your business. To do that, you need online credibility, and that means high-visibility online real estate that brings you new leads. We’re here to offer you some insight into general contractor website design prices.

While you’re an expert on building real world real estate, you may not know very much about the online construction of websites. That’s okay, because online real estate is complex. It must keep pace with current search engine rules and trends. As long as you hire an experienced contractor website designer to create and maintain your online footprint, you’ll get noticed and pull in leads online. Bottom line about business website costs: you cannot trust website builders that tempt you with bargain basement web design prices.

What’s Online Marketing Worth for Your Construction Business? 

With an expert at your side, handling the crucial online aspect of your business, you don’t need to learn to code websites, or be a graphic designer, or understand online lead generation. After all, there are only so many hours in the day. It makes sense to concentrate on your areas of expertise and let website experts like Local Sight handle the rest.

The key to avoid over-paying for a website expert is to understand exactly what you’re getting for your money. Website construction, maintenance and marketing is complicated and the terrain shifts often. You need someone who understands and keeps up with this on your behalf, consistently.

In the online universe, like the real world, you need to make sure you’re dealing with experts you can trust. That means you’re looking for skill, experience, quality, dedication and personalized service. The same qualities you give to your customers, is what you should expect from your online website builder or webmaster.

Contractor Website Design Prices: What’s a Good Budget? 

A true expert in online real estate makes lead generation simple for your business, helping you grow your business and increase profits. This is not the type of service where bargain basement pricing matters. Like building homes, you get what you pay for.

A good website company makes sure you have a strong online presence that gets you noticed, keeps you front-of-mind with current clients and brings in high-quality, new leads. In today’s market, a good range for a small company to build out their online presence should be 1-2k, and for a larger company, the website spend should be about 2-5k.

What a Bargain Website Could Cost You

Like with most businesses where you need long term trust, expertise and results, seeking out bargain prices for web design, SEO services, marketing and lead generation is typically a mistake.

Bargain web design firms:

  • Give you a generic website.
  • Your website may look good, with NO lead generating features built in (making it almost useless).
  • Don’t learn what’s unique about your business, therefore cannot promote your business.
  • Don’t bother with current, up-to-date “building codes” required for a successful, powerful, lead-generating website.
  • Don’t update websites monthly, or maybe even yearly.
  • Offer dishonest contract terms, with hidden costs.
  • Constantly spam you and up-sell you on addition services (which should be included.)
  • You rarely, if ever talk to a real person.
  • Require monthly payments–for as long as you want to keep your website.
  • You may need to keep paying forever–or LOSE your website. **
  • You’ll lose money with this “bargain” website company or webmaster.

** Just GOOGLE: “webmasters holding websites hostage.” You will be amazed at the trickery.

If you’re offered a too-good-to-be-true price, look for the big catch. Make sure company you choose focuses on lead generation instead of just pretty graphics. Like any other important purchase, (say a truck,) make sure the vehicle you’re buying has an engine, ready to go the distance for you.

Beware the “Small Monthly Fee” Contractor Web Designers

There are hundreds (if not thousands) of contractor website design companies that will build your website for a small monthly fee. These generally range from $99/month up to $399/month and come with a slew of features. Beware these companies, and make sure you read the fine print. Oftentimes these companies retain ownership if you cancel your monthly subscription – or charge you a ridiculous amount to get out of your contract. And sure, that $99 per month price looks attractive at first glance, but what are you really getting?

  • A handful of pages
  • A generic photo gallery
  • Another monthly cost (that adds up quickly)

Companies that operate on the “small monthly fee” model can only do so because they’re spreading out your payment over a longer period. That’s well and good, but are you getting any added value with that monthly cost? Are you getting new blog posts, new project portfolio updates, new sources of online real estate? Most times, the answer is no.

And if your website is held hostage, you’ll pay much more in the long run. (You keep paying forever, or you’ll pay to rebuild your entire website.) You’ll pay more with the “bargain price” than you would if you hire a trusted, expert partner to build out your online business.

The ‘Sweet Spot’ of Contractor Web Design Prices: $1,000 – $5,000

  • If you’re a small company, you should expect to spend roughly $1,000-$2,000
  • If you’re a medium-sized company, you should expect to spend $2,000-$5,000
  • If you’re a large company, a new website cost cost upwards of $5,000, and you should be investing at least that much yearly for added updates, SEO, and paid traffic – if you want to drive more leads, that is

Of course, these are no fast and hard numbers – just general guidelines for contractors looking for website design. There are companies that charge much more and much less. As a contractor, you should focus on finding one that will build you an asset (that you own). The correct company should be focused on adding value to your website for the next few years.

Your website is too important for amateurs or careless corporate greed. Don’t hand over your car keys to just anyone. At Local Sight we have the skill, experience and dedication to make a difference in your business. We never phone it in—instead we get your phone ringing with new business. Choose an honest partner – choose Local Sight.

Head over to our general pricing page to learn more.